SETRA – A. Stamatiou S.A.
THESIS has been cooperating with A. STAMATIOU S.A. since 1988, the year in which the company first launched the German SETRA coaches in Greece. The company is the exclusive agent for the German SETRA coaches in the Greek market as well as in Cyprus.

We have been the company’s communications consultants on a permanent basis and have simultaneously been designing, implementing and coordinating all actions in the sphere of corporate public relations, providing full support and human resources.

In this context, THESIS has designed and implemented the communications programme for the first official presentation of the new SETRA coach models of the German company Daimler Chrysler in the Greek market.
Showing of the new SETRA coach models in front of the Zappeion Hall
The aims of the Communications Programme
Promotion of A. Stamatiou and its products to all travel agencies in Greece
Informing clients of the new German SETRA coach models
Media Promotion of the competitive advantages of SETRA coaches
"Experience the passion of driving"
      was the title of the communications campaign which included:


 An information programme for car journalists at the AIGLI conference centre in Athens


 A showing of the new coach models in the gardens of the ZAPPEION HALL


 An information Meeting for clients and Opinion Leaders at the AIGLI conference centre


 A formal reception at AIGLI in Athens
The hall in the AIGLI conference centre specially arranged to meet the needs of the meeting
The events were an absolute success. 400 individuals participated and they received great publicity from the general media, as well as from the media specialising in car issues.